Pow Bao

Pow Bao

Pow Bao is a restaurant concept for Amazon headquarters in downtown Seattle. The primary symbol is designed in reference to a wood steaming basket used to make bao buns. The typeface Odin Rounded compliments the softness of the product and emphasizes the circular shape. The secondary symbol is more playful visual that shows a bao on a small plate similar to how they are sold a la cart.

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