U.S. National Park System
Visiting American national parks is a spiritual experience that relaxes the mind and has a transformative effect on one’s psyche. How can a screen printing process reflect the atmospheric quality of such an experience?
A New Poster Series
Between 1935 and 1943, the WPA commissioned artists to make screen print posters for the National Park System. Unlike these illustrative prints, this new poster series takes a different approach. These posters are intended to raise funds for the National Park Foundation, which has a backlog of repairs and limited funding for the expansive park system. Each poster will be unique due to the gradient print process, and could sell for a higher dollar value.
The National Park Service celebrates a 100 year birthday in 2016. This advertising campaign works with the screen print art to reference natural beauty without being too explicit. With simple sans-serif type to compliment, this is a campaign that can lead the NPS into the next century.
Shared Digital Experience
Snapchat is one of the most popular ways that people share their NPS experiences with friends. Unlike Instagram, people are not using snapchat to showcase their photography, but rather to share their experiences quickly and have fun. This gradient filter is a perfect addition for park visitors to overlay on their snap for a nostalgic aesthetic they cannot get anywhere else.
Analog Branding Process
This project aimed to represent the natural environment with a low-tech process and manual intervention. Each print was made with a six color split-fountain based on color palettes developed for each park. Natural landscapes are constantly changing, and this brand embraces change with a variety of print results as the blending takes place during the process.