Green Bear Construction

A builder in Lake Tahoe needed help getting the attention of clients for his new construction company. Instead, he had gained the attention of local bears that frequently entered his house at night. When it came time to design a memorable identity system, I knew just where to start.

 Logo Design

I explored multiple versions of a bear before ultimately focusing on a geometric walking bear silhouette. The final concept is an image mark that looks like it was engineered from materials, yet still remains clear, bold, and scalable. The saw blade along the bear’s back was added as a subtle reference to the construction industry.


Green Bear Construction is based out of beautiful Lake Tahoe, California. The owner is making the transition from full-time ski bum to dedicated craftsman of resort home interiors. A majority of Green Bear’s clients live in San Francisco and make weekend visits to their second homes for recreation and relaxation.


Branding, Identity, Web, Advertising


Client: Pat Gisreal