The hardest project for a creative can be their own brand. After two years of fast growth, this digital team needed to define their company and simplify messaging for their clients.
Resound wanted an easier way to explain their branding services to clients. I used the metaphor of sound waves to explain this process. I developed a video concept for the fullscreen website background, filmed and edited by Sam Pagel of Pelican Media. With this system, I was able to update their brand guide, internal strategy, and brand metaphor for marketing purposes.
The web design process began by determining who the typical users are, how they arrived at the site, and what they are looking for. My solution utilized a fixed six column grid that easily accommodates responsive behavior while providing many options for arranging information.
Resound Creative is a digital agency based in Tempe, Arizona. With regional clients throughout the west coast, Resound builds brands, websites, video content, and e-commerce platforms.
Branding, Identity, Web, Advertising
Video by Pelican Media